Disrupting the Domestic Services Market in Lagos State
Wire 2.0 is a domestic services platform. We serve busy Lagos residents, who need convenient solutions to untidy homes. Welcome to join our journey: you will complete your house cleaning without your effort!
The quest to disrupt a conventional market with widely used and familiar technology solution focused on customer experience was the spark that created what is now Wire 2.0.
Rotimi Mude initiated the development of Wire 2.0 in mid-2014; and he launched the service in January 2015.
Since then, Wire 2.0 has mastered the business, learned the best ways to reach the market; and is now ready to grow the business on a larger scale.
The market is fragmented, volatile and highly competitive. Many small, independent companies are vying for market share that often results in poor quality, instability, lack of security and tedious and slow booking processes. Until now, an on-demand solution was completely absent.
Wire 2.0 connects a multitude of our staff and self-employed domestic service workers to a single platform that offers a service with a fixed price.
This enables a market to rate cleaners on quality and performance—rather than on factors such as price, preconceived conceptions, or brand awareness. Wire 2.0 trains, insures and vets all staff and affiliated partners—giving everyone the same chance to a fair assessment.
Our vision is to be the leading platform for convenient and quality house cleaning and other domestic services in Lagos State, Nigeria.
Meet the Chief Executive Officer
The founder and Chief Executive Officer (CEO), ‘Rotimi MUDE started the business to exploit the opportunities that exists in Nigeria’s domestic services and personal support activities industry. A graduate of International Relations from Obafemi Awolowo University (OAU), Ile-Ife, Osun State, and an alumnus of The FATE Foundation, Lagos, ‘Rotimi continues to seek ways to provide and increase value to customers.