Disrupting House-Cleaning Industry in Lagos
Wire 2.0 is a website for booking house-cleaning services in Lagos. We serve busy residents, who need convenient solutions to untidy homes. Welcome to join our journey: we will complete your house-cleaning and other domestic chores without your effort!
The quest to disrupt a conventional market with widely used and familiar technology solutions focused on customer experience was the spark that created what is now Wire 2.0.
Rotimi Mude started the development of Wire 2.0 house-cleaning in Lagos in mid-2014, and he launched the service in January 2015.
Since then, Wire 2.0 has mastered the business, learned the best ways to reach the market; and is now ready to grow the business on a larger scale.
The market is fragmented, volatile, and highly competitive. Many small, independent companies are vying for market share that often results in poor quality, instability, lack of security, and tedious and slow booking processes. Until now, an on-demand solution was completely absent.
Wire 2.0 connects a multitude of our staff and self-employed domestic service workers (also known as affiliate partners) to a single platform that offers a service at a fixed price.
This enables a market to rate cleaners on quality and performance—rather than on factors such as price, preconceived conceptions, or brand awareness. Wire 2.0 trains, insures, and vets all staff and partners; making sure they are safe to serve you.
Our vision is to be the leading brand for affordable and convenient house-cleaning in Lagos, Nigeria.
Meet the Chief Executive Officer
The founder and Chief Executive Officer (CEO), ‘Rotimi MUDE started the business to exploit the opportunities that exist in Lagos’ domestic services and personal support activities industry. He is graduate of International Relations from Obafemi Awolowo University (OAU), Ile-Ife, Osun State; and an alumnus of The FATE Foundation, Lagos. ‘Rotimi continues to seek ways to scale Wire 2.0 platform for house-cleaning with auxiliary domestic services whilst providing value to its customers.